30 Rock star Alec Baldwin has denounced American corporation Tyson Foods in a three minute video released through Mercy For Animals, criticising the company for neglect and animal cruelty at its poultry facilities, and for failing to implement animal welfare standards that would reduce the animals' suffering.

In the video Baldwin said 'If you eat chicken from Tyson Foods, you may be unknowingly supporting some of the worst animal abuse, including birds bred to grow so fast they're in constant pain, extreme violence by desensitized workers, and gruesome deaths at the slaughterhouse. As the largest meat producer in the world and a major chicken supplier to McDonald's, KFC, Chick-fil-A, and many others, Tyson has the power and responsibility to end the cruelest forms of animal abuse in its supply chain'.